The global drive towards electric vehicles is delivering a range of EVs from traditional OEMs as well as from start-ups, innovators, and disrupters who, with venture capital support, are aiming to become mainstream EV mobility service providers.
Electric Vehicle Capabilities
The “green agenda” is pushing for an accelerated phasing out of internal combustion engines (ICE) in favour of electric vehicles (EV). This coincides with market segments adopting a lifestyle looking for new-style-new-purpose vehicles on EV platforms. This includes innovative and stylised EVs for a daily commute as a growing market segment. Another expanding new market segment is for leisure and adventure vehicles in the 3-wheeler autocycles category combining the excitement of fast acceleration with touring comfort.
The escalating level of e-commerce and online shopping has resulted in a dramatic expansion of courier and delivery services. The need to decrease the capital and running costs of such delivery and couriers services manifest in a rapidly growing market for a last-mile electric vehicle for deliveries. There is a similar last-mile market opening for commuter trips.
Unlike the near-prohibitive cost of becoming a “traditional” OEM, there is a growing opportunity for niche EV vehicles to gain a foothold.
Electric Vehicle Business Plan Development
In this exciting EV environment, the AIH Group is well- qualified with several EV projects under our belt.
This ranges from conducting a feasibility and business plan for a new vehicle, to entry into a new region.
One of our high activity areas in which AIH Group is a world- leader, is the business development process for EV start-ups. The process involves, inter alia, to determine if a project is technically and commercially viable for specific markets. The business plan enables the project owner to gain access to funding for continuation of the project. The business plan and investment deck have to demonstrate viability to attract funding for industrialisation, pave the way for plant set-up and start of manufacturing.
The typical process we follow for EV start-up projects is set out below.
- EV company model
- EV company operations
- EV company funding requirements
- Company overview
- Management and staff
COMMERCIAL STRUCTURE OF BUSINESS
- Organisational structure (HR)
- Operational and commercial structure
- Macro economic overview
- The economic outlook
- Overview of the automotive industry in the USA
- Target market
- Competitive environment
- Competitive position of EV product
- Government support for the electric drive automotive industry
- Distribution and after-sales network
- The EV product description
- Product development value chain
- Design and engineering
- Prototype, homologation and testing
- Supply chain and suppliers
- Industrialisation concept and plan
- Assembly concept and operational model
- Plant and equipment and building and infrastructure
- Organisational structure and manpower
- Contract assembly options and selection
- Contract assembler location and operation
SALES, AFTER SALES & MARKETING
- Sales channels
- After-sales and services
- Financial retail model
- Warranty and guarantee
- Marketing strategy and concept
- Key assumptions
- Financial projections
- Funding and peak funding
- Viability and sensitivity analysis
- Key financials and ratios
- Investment structure
- Risk analysis
THE IMPLEMENTATION PLAN
- Timing and activity 5 year plan
AIH Group is proud to have developed a substantial portfolio of global clients. They represent an exciting range from world-class OEMs, new and niche product developers to innovators and start-up EV companies.